The New White One Collection Is Making Us Embrace Our Inner Child
You know that feeling you get right before stepping onto a carnival ride or an amusement park attraction? That “OMG, can I do this?” kind of scared, but excited AF, straight up opposites reaction? I know I’ve experienced it more times than I can admit, but inevitably, I always end up getting on, buckling in, and readying myself for a wild ride. That feeling is everything that one of our favorite brands, Pronovias, bottled up into its brand-new and reimagined 2020 White One collection. After all, a wedding day has every bride soaring through a rollercoaster of emotions from start to finish. Taking ‘the plunge’ tends to do that to a person. But when she’s wearing ‘the one’ and has the love and support of all of her VIPs around her, she’s got nothing to be afraid of - it’s all uphill from here.
The new campaign is full of thrills…
Truthfully, when I first saw the new collection imagery and concepting, I was stoked. I have always loved amusement parks, and one of my most memorable dates with my husband actually happened when we were in high school, at a town fair. Sounds cliche, sure, but holding hands with my honey, riding the ferris wheel, and kissing with our lips sweetened with cotton candy dust was a dream come true. Pretty sure that every millennial bride can relate, too!
The whimsical setting just has a way of bringing out all of our playful sides - we let go of inhibitions, we stop looking at our watches and phones, we just commit to enjoying ourselves and making memories. Fears go away and having fun becomes our only priority. It’s ecstasy, really. And that’s how a bride is bound to feel when she slips into one of White One’s newest dresses. She feels light, she feels free, and, undoubtedly, effortlessly beautiful. Doesn’t matter what her hair is doing, doesn’t matter if the sun is in her eyes, doesn’t matter if she needs a minute to fix her makeup after some multi-colored, gourmet popcorn noshing if, at the end of it all, she can say that she had her best day ever.
And the dresses, well, they’re going to kill
So, the new White One 2020 collection will offer a wider range of silhouettes, new fabrics, and exquisite design details (don’t worry, we’ll give you a sneak peek of some of the star attractions - just hold!). The dresses are lighter and softer than ever before, but what we love the most, next to the awesome price tag (ranging from $1,110 - $1,600), is the dynamic and distinctive style families that our friends have curated. They have a dress for EVERY bride and every body, so you can pick what’s right for you (and only you).
Doesn’t hurt that they kind of give off a 90s Friends vibe in the way they’re named, too… You know, ‘the one where…’ We’ll finish that sentence: the one where your wedding gown is 🔥.
The Sexy One.
Comprises a selection of mermaid dresses with transparent fabrics, gorgeous laces, and precious beading for a stylish and sassy look.
The Bohemian One.
Features a range of relaxed silhouettes with romantic 70s-inspired motifs like floral embroidery, guipure lace, off-the-shoulder necklines, and billowing sleeves that look effortlessly beautiful.
The Classic One.
Highlights a collection of dresses with lace, tulle, and low volume skirts that are classic with a cool and modern twist.
The Minimalist One.
Presents simple, yet stunning dresses made of sleek Mikado, with modest, playful features like off-the-shoulder necklines, discreet spaghetti strap backs, and V-necks that boast just the right amount of detail.
The Romantic One.
Spotlights gowns with romantic bodices, princess skirts, and strapless necklines to charm the bride with a fairytale fix.
Feeling inspired?!?!! Us too!! If you’ve got your guy or girl and you’re ready to go for the gown, make sure you get your tickets to this wild ride (it's called your wedding day) - in other words, book your appointment and #FindTheOne at your nearest store now!
FOLLOW WHITE ONE BRIDAL ON IG TO SEE WHAT WE MEAN ABOUT DRESSES THAT’LL MAKE YOU FEEL EFFORTLESSLY BEAUTIFUL.
We partnered with White One Bridal to share the mood on this mind-blowing collection for millennials getting married. As always, thank you for supporting our sponsors!