• Wedding Dress Collections

Atelier Pronovias 2021 Cruise Collection

PRONOVIAS, global leader in luxury bridalwear, presents the new Atelier Pronovias 2021 Cruise collection, the first haute couture line designed by Chief Artistic Officer Alessandra Rinaudo. These exquisite masterpieces usher in a new era for the bridal fashion house, showcasing Rinaudo’s passion for creativity, craftsmanship, and couture design. 

Inspired by the most striking Hollywood stars and the iconic dresses from the Maison’s heritage, the new Atelier Pronovias 2021 Cruise collection chose international top model Blanca Padilla as its unforgettable heroine. When crafting the dresses, Rinaudo completely rethought the composition of each gown, engineering an unbelievable inner corset, layering laser-cut ruffles, and featuring contemporary hand embroidered beading to convert these gowns into jewels. 

The new collection introduces the following novelties: 

RUFFLES REINVENTED: 

Alessandra gives new meaning to the word “ruffle,” reimagining breathtaking applications of this dancing design detail, beautifully demonstrated in the Ava dress. She sculpts tiered waves of Mikado stuffed with pinched tulle for maximum volume, unites layer upon layer of laser cut tulle and silk organza for dramatic statement sleeves, hand places (and hand pinches) pleated petals on bodices that bloom upwards to frame the décolleté. 

BEJEWELED MASTERY: 

These gowns are exquisitely engineered with visually striking, statement making embroidery, as seen in the stunning Cameron dress. Alessandra crafts never- before-seen, fully-beaded gowns from thousands of silver geometric crystals, sleek corset bodices shimmering with glossy, intertwining organic patterns, and Romanesque, 3-dimensional, leafy appliques that twist up the straps and juxtapose with silky pleated satin. 

LONG SLEEVE EXTRAORDINAIRE: 

Puffed and padded sleeves make a dramatic appearance on these gowns – stealing the spotlight in the Ford gown – constructed on luxury crepe tuxedo gowns, paired with fluttering petaled embroidery, complemented by a endless, sweeping cape, and sculpted in rose-gold micro beading for high-impact style delivered in a variety of inventive volumes.

Atelier Pronovias 2021 Cruise Collection

• Wedding Dresses: Atelier Pronovias