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2019 Wedding Chicks Advertising Strategies

fancydiywedding1 Photograph:

Navigating the wedding advertising world is daunting, time-consuming and as we very well know, exhausting. Although this article is beyond long, we implore you to take the time to read it. Fully illustrating why you should trust The Wedding Chicks with your brand. 

We're constantly analyzing the factors that drive engagement. Not only on our front page features but Instagram, Instagram Stories, Pinterest and Facebook. We diversify your brand across all of our social platforms, ensuring you're a brand is reached by all. 

Although you may see one platform stand out for you, it is crucial to know that The Wedding Chicks has been building all social platforms for the past 11 years in order to get maximum exposure for your brand. 

Read on for a few case studies, advertiser testimonials and how different advertising platforms can benefit your reach with the newly engaged. For more case studies or questions please email [email protected].

 Our Social Media Platform Reach

Instagram: @weddingchicks - 839K
Facebook: Wedding Chicks - 1.9 million
Pinterest:  wedding chicks - 18.3m Monthly Viewers

Front Page Ad Space

Until recently, front page ad space was overly saturated and users were becoming numb to all of the ad placements. Recently we are seeing a surge in the click-through rate of front page ad space. Especially since we've added the placements to our highly trafficked pages. Free Printables and Wedding Inspiration.

Front Page Features

It's not always easy introducing your brand in a social media post with a one-sentence caption, which is why front page features are a great way to create a story around your business and introduce our followers to your brand/product. 

Your editorial will be thoughtfully curated in the Wedding Chicks voice to engage our audience. Editorial features are fantastic for your SEO and they are a great way to showcase your work/products by featuring your images and linking back to your site throughout the feature. Your feature will remain for eternity on The Wedding Chicks. 

Pinterest:

Pinterest is one of our hidden gems.

We often see direct pins outperform all the other social media platforms. 

Instagram Post:

We polled brides and the number one way they are finding wedding inspiration and discovering vendors/businesses for their wedding is through Instagram. With one of the largest Instagram followings in the industry, being mentioned on The Wedding Chicks Instagram is a great way to be discovered. The new "save" button is being used more and more frequently and brides are coming back to posts they saved on the WC Instagram and buying/booking when they are ready. We'll even report your "save" insights after your post has gone live.

Instagram Stories: 

Stories are basically the new 'bathroom read.' We're seeing less flipping through TV channels and more flipping through Instagram Stories. Between tagging your business and swipe up feature, we're seeing an average of 100 engagements per story. A great way to drive traffic directly to your site and/or Instagram page.

Facebook Posts:

With the right wording and visuals, Facebook is still a hot commodity. It's still the world's largest social network with over two billion users. We wholeheartedly believe that Facebook is a strategic digital marketing partner. Facebook collaborates with SEO like no other social platform because it drives traffic to your website, thus increasing visibility through keywords, lowering bounce rates and manufacturing click-through rates.

Read on for case studies and client testimonials.

The Favor Loft

Going viral! The Favor Loft was looking to increase their brand and get their favors in front of the newly engaged. With over 400 outbound clicks to the brand, the campaign has been more than successful.

thefavorloft

Feature Post: 5 Things To Know When You're Choosing Wedding Favors

Instagram: See Post Here | Likes: 5,408+
Instagram Clicks: 54 direct to vendor's site from the link in profile
Instagram Post Impressions: 157,498
Instagram Story Clicks:  242
Saves: 1,700 - This is key. Users 'save' on IG and come back to the post when they're ready to purchase/book
Facebook Reach:  7,000+ reach with 16 engagements and 54 clicks
Pinterest  - 226+ impressions  and 4,000+ saves as well as 147 clicks and growing

Evorden Jewelry 

Feature Post: Evorden Makes Engagement Rings That Ooze Originality

Front page features stay live on the Wedding Chicks site and in search engines for eternity.  Evorden's feature is still getting traffic almost daily and they've had just about 1000 outbound clicks since the day their post went live. Check out the Google Analytics below.



analytics

As you can also see their pin has done extremely well. 

evorden

Read what our advertisers are saying:

I just read over the blog post -- I'm truly so impressed! It's so well-researched, and I absolutely think the tone is perfect. You guys did way more research than I was anticipating, and I'm beyond grateful. It's amazing. Thank you so, so much for the crazy thoughtful post! We're truly so excited to be featured on Wedding Chicks, and looking forward to future collaborations as well.

-Kristin Coffin Jewelry

We saw a big increase in activity after your post, so that was great!
- Ramekins

We've already received few orders (with the exclusive wedding chicks promo code). Very excited with this result!
-La More Design

We have thoroughly enjoyed working with Wedding Chicks. I can definitely say you’ve been one of the best platforms to partner with in terms of return investment. Our account grows a little more with every @weddingchicks mention and for that, we’re so grateful.
-Goddess by Nature

The outcome is INCREDIBLE! I’m so happy with the results of our mini post package. That giveaway really drove traffic to our page and increased our following by over 400 followers OVERNIGHT. You have no idea how big of a deal that is to us. Really, I am overcome with excitement! This is a total day-maker. Thank you and your team again for the opportunity and making sure everything was perfectly in place.
-Lillian Rose

Don't have the budget for a large advertising campaign?
want to start small?

The Wedding Chicks has advertising packages and opportunities for national brands as well as the wedding vendor just getting started. If you are looking for exposure, we would suggest exploring our resource guide. For $100 a year you can list your business in our Resource Guide

This is not just a casual vendor listing. We allow our readers to log in to the back end of Wedding Chicks and post their work, which will populate in Wedding Inspiration. Visit and see that everything a vendor post goes directly to their website or Instagram. Start setting up your Wedding Resource Listing here.

Wedding Chicks offer an easy solution to getting started in the wedding world. For more case studies, questions about advertising please email [email protected].

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