This Lovely Bride X Dessy Bridesmaid Dress Collaboration Is Too Cool
These days, while we’re safe (stopping myself from saying ‘stuck’ as much as I can, because, really, we’re not the heroes here, we’re the lucky ones) at home, it’s easy to get sucked into the rabbit hole that is the current COVID-19 news cycle. It’s good to be informed, absolutely it is, but then there needs to be a point of decompression - and, for many, that ‘step away’ comes in the form of social media.
Trendsetters and tastemakers in the wedding industry are coming together and leaning on each other more than ever before (especially in this digital, socially-distant landscape that we’re living in) - and it’s a pretty tight-knit, inspiring world on the regular - so you best believe the content that we’re getting on the Gram RN is super uplifting, motivating, and soul-restoring.
The #feedyourrainbow campaign that I’m currently following was kicked off this week by Brooklyn lifestyle and wedding photographer, Yumi Matsuo, in an attempt to have colleagues “color the world” with their creativity during this time of great uncertainty. And it’s giving me major 😍😍😍 feels, not just because all the photos being collected are so GD pretty, but because it’s a v. visual rainbow recognition of the heart and spirit of this ‘I Do’ dream-making group.
Today is Day 3, people are sharing yellow photos, and it immediately made me think of Lovely Bride and The Dessy Group’s latest “Lovely Bridesmaids” mashup. Two titans of industry in their own right, coming together for a consciously-cool collection that caters to the creative bride seeking modern and romantic bridesmaid dresses with fresh, on-trend designs. With stylish textures, innovative and dynamic silhouettes, versatile size options, and a kaleidoscopic and far-from-basic sampling of millennial power palettes, these looks are sure to pair beautifully with your own unique wedding dress.
It is yellow day, after all, so why not start with summa their NYC Yellow love…. So good, right?!?!!
Born for a bride’s entire bridal party ✌️
“Going forward, we will continue to push the boundaries on design and introduce top trending details from the ready-to-wear market into the Lovely Bride collection, giving the bride the benefit of ordering bridesmaid dresses in her own wedding colors from dozens of color options, and in sizes that are inclusive to all of her wedding party." ~ Lanie List, Lovely Bride Founder && CEO
Sure, we have no idea when these dark clouds are going to peace TF out, but we’re definitely looking forward to brighter times ahead. And these dresses are totally delivering on that bright note. They don’t try too hard to be cool, they just are (and what do you expect from a brand that has made being a bride cool since its very beginning?).
Check out the entire collection and all of its 🌈 colorways now on dessy.com and once the clouds part and these social distancing protocols are lifted, the dresses will be available for try-on at Dessy authorized retailers in the USA, Canada and Europe. Starting at $179.
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