Ukrainian Bridal Brand Milla Nova’s Dressmakers Are Now Making More Than Wedding Gowns
You’re no doubt familiar with the bridal brand Milla Nova, known for their dazzling beaded and lace gowns. Their team, along with the rest of Ukraine, is caught in the middle of an unfathomable attack by Russian forces that continues to put not just their livelihood but their very lives at risk. While you would think that would have halted production, you would be wrong. Not only is the team at Milla Nova continuing to complete the production on gown orders, they have dedicated their time and resources to help dress Ukrainian military personnel and medical workers.
THE INCREDIBLE TEAM BEHIND THE BRAND
Some of their workforce, which consists mostly of young female mothers, has been evacuated to Poland and continue to work in a nearby factory. They are currently working on a collection of gowns inspired by their country, Ukraine, that the company plans to sell as NFTs to raise money to help when Ukraine is ready to rebuild. According to a recent article by CNN, 450 employees still remain in Lviv, Ukraine, and are working overtime to complete orders and dress their troops.
HOW YOU CAN HELP
The company’s female CEO, Ulyana Kyrychuk, is a force to be reckoned with, along with her team. In the face of senseless destruction, they continue to bring beauty into the world and use their creativity and expertise to protect the people protecting them. So, brides, when you’re ready to go gown shopping, make sure to try on a Milla Nova gown–not only will you look incredible, but you’ll be helping their team continue to thrive in the face of adversity. Click here to find a Milla Nova retailer near you. Not looking for a gown? You can still help out by donating to one of these organizations, like CARE that is reaching "4 million with aid and recovery, food, water, hygiene kits, psychosocial support, and cash assistance — and prioritizing the needs of women and girls, families, and the elderly."
- Source Article: CNN
- Wedding Dresses: Milla Nova