East Coast Brides–Grace Loves Lace Is Coming To New Jersey!

Grace Loves Lace off the shoulder stretch long sleeved lace gown

Jersey brides (and East Coast brides in general), iconic Australian bridal brand Grace Loves Lace (GRACE) has heard your cries and yes, the rumors are true–New Jersey is home to the newest stateside GRACE showroom! In vibrant Montclair, New Jersey, this new location opened in March of 2023 and is their 25th global showroom, with locations throughout Australia, Canada, the UK, and the US and it’s bringing bridal like you’ve never seen before (find a showroom near you) ! Now we probably don’t need to tell you about GRACE because you (along with 2.5 million other brides-to-be) probably have one of their iconic gowns pinned to your gown board already. But, we’re so excited about their new stateside showroom that we just have to brag a bit about why we ❤️them so much!

Grace Loves Lace New Jersey boutique

“We have seen a noticeable shift away from the traditional wedding uniform in Jersey, with more brides searching for a relaxed yet chic look for their big day. It makes us so proud to be able to fill that missing gap of modern bridal in Jersey!” -Founder and Creative Director of GRACE, Megan Ziems

Comfort Above All Else

off the shoulder lace long sleeve wedding gown from Grace Loves Lace

Yes, GRACE gowns are gorg, there’s no denying that, but what really sets them apart from the other gowns out there is comfort. Their stretch lace designs, which look like couture but wear like athleisure, have developed a cult following. GRACE brides don’t have to compromise between comfort and style. Since their launch in 2011, they’ve continued to innovate and introduce new and exciting textiles into their bridal line like sleek silk and crepe that will no doubt resonate with the glamorous yet timeless New Jersey bride.

Accessibly Priced & Responsibly Made

affordable sexy wedding gown from Grace Loves Lace

“We know our GRACE brides and we know what she wants. We design each and every gown for the GRACE woman – a woman of style, substance, and passion - and we know these women are in abundance in New Jersey”, says Founder and Creative Director, Megan Ziems. And while the GRACE bride is no doubt discerning in her style, she is responsible and realistic with her wedding budget–#adulting. Seriously, you’ll never believe how affordable these stunning gowns are! The price point for GRACE gowns caps out at $3,900 and goes as low as $1,900. What we love most about this price range is that it’s on par with the national average budget for wedding gowns, so pretty much any bride can go into the showroom, find the gown of their dreams, and say yes without having to glance at the price tag. Plus they’re going above and beyond to keep their carbon footprint to a minimum and continue to push for equity for women in business–so it’s a purchase you can feel good in and feel good about!

Great Sizing Options

off the shoulder long sleeve open back wedding gown from Grace Loves Lace

Thanks to their innovative stretch textiles, GRACE gowns already have a lot to offer in terms of fit, but it’s definitely worth mentioning that 80% of Grace Loves Lace’s gowns are made-to-order. This allows them to be made to the bride’s individual size and height range up to 5XL! And their made-to-order gowns have a surprisingly short turnaround time, catering to the bride whose wedding is just 6 months away or more. Shorter timeline? No prob! They also have a range of ready-to-wear styles that are available for immediate purchase, for the bride who is ready to wed now.

Laid-back Luxury

bridal appointment for Grace Loves Lace boutique in New Jersey

If you’ve been gown shopping before, whether for yourself or for a friend, then you know how stressful it can be…but not with GRACE. All appointments at GRACE are complimentary (yes, some boutiques charge!) and they encourage lots of photos and welcome their brides to bring their loved ones along for the ride. “Our appointments are personalized, comfortable, and stress-free, which is what really sets us apart from our competitors,” explains Founder and Creative Director of GRACE, Megan Ziems.

bride trying on a dress at the new Grace Loves Lace boutique in New Jersey